JuCoin Rebrands as Ju.com, Expands into RWA-Focused Financial Infrastructure

JuCoin has officially transitioned to Ju.com, marking a strategic pivot from a cryptocurrency trading platform to a comprehensive financial ecosystem centered on real-world assets (RWA). The rebrand reflects ambitions to bridge blockchain technology with traditional capital markets, leveraging innovative mechanisms to enhance liquidity and compliance.

User growth has surged tenfold within a year, climbing from 5 million to 50 million active users, while daily trading volumes now exceed $5 billion. A partnership with xBrokers enables fully compliant on-chain stock ownership, including dividend distribution and voting rights—a first for blockchain-based equity trading.

The platform introduces novel liquidity solutions like Proof of Stocks Liquidity (PoSL) and stock staking, targeting Hong Kong's market as a springboard for global expansion. These developments signal a broader industry trend of tokenized traditional assets gaining traction among institutional and retail investors alike.